Three ways to get the most out of your marketing seminars
A lot of advisers don’t think much of the potential of seminar marketing. “Tried it,” they tell me. “Didn’t work.”
I must admit, the feeling is often mutual. Because when I find out more about what they actually did, I don’t think much of that either.
Like pretty much every way of acquiring new clients, seminar marketing isn’t easy. The devil, as the saying goes, is in the detail – make more than a couple of slip-ups or bad judgements, and you won’t have much to show for your efforts.