Andrew Pennie is marketing director at Intelligent Pensions, which specialises in pensions and retirement planning. 

He has worked in financial services for over 20 years and for a number of household brands, including Santander, Ernst & Young, Lloyds and HSBC. He has worked in both the intermediated and direct markets and held roles in marketing, sales, project delivery and product development.

Pension freedoms tore up the rulebook when it came to taking pension benefits, causing the industry to question tried and tested strategies which had dominated for decades.

Three years on and the pensions industry is still grappling with the best way to support people who wish to opt for drawdown. But there are two approaches that will dramatically improve the chances of a good outcome – regulated advice and putting the client at the heart of the process.