Bill Gates realised over 20 years ago that "content is king". So what does great content look like, and how it can help with prospective clients?
How content marketing actually works, and how advisers and planners can get the most out of it.
Content that caters to your clients' needs is key to unlocking your brand's potential. Here are some ideas to get started.
Creating blogs, videos and other content can be challenging, but Jon Pittham argues it doesn't have to be. Here are his tips to get you started.
Video is one of the most compelling ways to build trust with prospective clients. Jon Pittham discusses what good looks like and the common mistakes.
Jon Pittham shares his tips on getting the most out of your client communications.
Why did would-be clients decide not to choose you as their adviser? Jon Pittham reveals the one question you can ask to find out.

Jon Pittham is managing director of ClientsFirst, a marketing firm that works with forward-thinking professional services firms, predominantly in the financial, legal, advisory and software sectors. Jon founded ClientsFirst in 2010, having previously worked in both plcs and SMEs. Having started in what he describes as a ‘broom cupboard’, he has grown ClientsFirst from the ground up and continues to take an active role in both its own marketing and that of its clients, as well as setting the strategic direction of the business.

The vast majority of financial planners and advice firms operate on a local scale.

Even in an era where firms increasingly market themselves online, face-to-face contact between advisers and clients remains an indispensable part of delivering an advice proposition.

Most of your clients and therefore prospects are likely to live within an accessible distance from your firm. So it makes sense that most of your marketing should be targeted locally.

Sometimes when writing an article, it takes a spark to ignite my train of thought.

One such spark occurred recently while involved in a video conference with the Dimensional practice management team from across the other side of the pond. It was a great forum for learning and gave me a detailed understanding of some of the innovative ideas for advisers and planners that are coming out of the States.