All the business books I love recommend working in 90-day cycles.
It’s enough time to set a reasonably meaty objective and to achieve it, while still doing business as usual at the same time.
The recommendation is that you set between three and seven goals each quarter (and less is more, so three or four is fine for most small businesses). These goals are important projects that will make your business better and are in addition to whatever financial targets you might set for the quarter and your business as usual client work.
When I’m working with adviser-owners in either a formal course setting or in my individual consulting work, I’m often asked what other firms are doing right.
Rest assured, I don’t give away any proprietary secrets. The truth is what makes some business owners great is almost never related to tricks or secrets anyway.
Here are the seven traits I see in dealing with adviser-owners who are turning their business from good to great: