Phil Bray looks at the importance of knowing where to focus your marketing efforts - and where not to.
It's an area where more financial planners are looking for help, but it's worth first weighing up whether social media is right for your firm.
The barrage of sales messages he received had turned Phil Bray off LinkedIn. But recently he's been prompted to think again...
Phil Bray makes the case for ditching the USP while still focusing on your firm's points of difference.
Phil Bray shares his tips on how to build better relationships with solicitors and accountants.
Phil Bray explains why assumptions about Google searches are misplaced, and details the simple actions you can take to boost website traffic.
Phil Bray on laying the necessary groundwork ahead of a website overhaul to make sure your firm impresses online.
Phil Bray discusses the basic marketing building blocks that, if implemented, stand to make a huge difference to your business.

Phil Bray is founder and director of The Yardstick Agency. Now in his third decade in financial services, Phil’s experience spans advising, compliance and marketing. He brings this unique mix of knowledge and experience to all Yardstick clients. He’s long held a dream of providing truly high-quality marketing options to advisers and planners, brokers and providers. The Yardstick Agency does just that.

Last time we started to review your marketing by explaining the importance of brand searches and being found online easily by those looking for your business.

Brand searches play a huge part in successfully generating more referrals from existing clients, because someone referred to your business is likely to Google you.