We continue our highlights from the recent Financial Planner Marketing Summit with Uniquity founder and director Laura Janes.
We hear Laura's 10 questions to help you better understand your ambitions for your business, and how to build a marketing strategy that supports those ambitions.
Her talk opens with the question: "how are you... really?" (and a quick breathing exercise!) before moving on to discuss issues such as learning from your failures and understanding how you want your clients to feel about you.
Laura encourages firms to think about what their brand represents, and the actions they can take to transform their business.
Her presentation also includes the standout question: "What would Beyoncé do?" (other inspirational figures are available)