Simon Pont is director of communications at Stay Private, a technology firm that ensures safe and secure two-way communication between businesses and external contacts. He is a British author, commentator and brand-builder. He has held chief strategy officer roles at two global media networks and senior positions at Saatchi & Saatchi and Naked Communications. He is the best-selling author of 'The Better Mousetrap’, and his most recent book, ‘Digital State' was shortlisted for Marketing Book of the Year. Simon consults and lectures around the world on topics relating to the intended and unintended consequences of our Digital Age, is a regular columnist for The Huffington Post, MediaTel Newsline, The Wall and Business 2 Community, and also writes for Forbes and the Financial Times.