José Supico

    José is chief executive and co-founder of adviser tech company Advicefront, which was built to take care of boring and time-consuming admin for financial planners. 

    José, a lifelong surfer, became fascinated with how technology can create more time for people to do the things they love, and in turn enable great financial advice – without losing the human touch.

    As a former investment manager and with an interest in human behaviour, he's always seeking ways to simplify the complex and make advice accessible. He believes that in the future everyone will be able to make smart decisions about their money.