John Dashfield is a coach, mentor and writer specialising in the financial services sector. He is also the author of The Client-centred Financial Adviser.
John started out as a pensions technical adviser at an international life company. After speaking regularly to many advisers he was inspired to join them and became a self-employed adviser in 1991, and set up his own practice a few years later.
In 2002 he began to follow his interest in coaching people and sold his financial practice in 2005. Since then he has worked with individuals and firms all over the UK as well as with clients in Europe, Australia and the US.