Bruce has spent over 20 years in the financial services industry, holding a number of board positions including Thomas Miller Investment and Sanlam Private Investments. His role has focused on commercial growth, devising the strategy and its implementation, leading marketing and distribution-related functions. This included integrating acquisitions, implementing major change management projects and reviewing technology utilisation. Through this his focus over recent years has been in the fintech space helping develop ground-breaking solutions in the adviser market.