The evolution of human behaviour, and why it matters
What you'll learn
It’s taken 5 million years to evolve into today’s homo sapien. But along the way, our behaviours have evolved in their own unique way.
This presentation will focus on our evolution and the behaviours that impact our every decision. It will highlight those key behaviours that play a fundamental role in financial success and suggest practical ways of using this behavioural insight for the benefit of customers.
- Gain an understanding of the behaviours humans exhibit in relation to money.
- Learn how to spot certain cognitive biases that can harm investor’s financial plans.
- Understand how to build behaviour into financial well-being conversations.
- Be better equipped at spotting their own behavioural biases.
More about Neil
Neil is a founder of multi-award winning behavioural insight’s company, Be-IQ. Be is a specialist on the sub-conscious behaviours that drive our decisions, and an expert at bridging complex theory with real-world understanding.
Neil developed his love of psychology early on when he was studying to be a PE teacher, specialising in sports psychology and human biology.
This passion expanded into two areas; the psychology of decision making, in particular decisions involving money, and the impact of our psychology on our physiology, and therefore our health and wellbeing.
Illuminate live runs over six dates and locations
All of our illuminate live session begin at 9.15am for registration with a welcome at 9.45am. The first workshop begins at 10am and we finish with drinks at 3pm.
4 June – Belfast
Maldron City Hotel, 20 Brunswick Street, Belfast BT2 7GE
5 June – London
etc venues St Paul’s, 200 Aldersgate, London EC1A 4HD
6 June – Birmingham
Malmaison, 1 Wharfside Street, Birmingham B1 1RD
11 June – Bristol
Aztec Hotel, Almondsbury, Bristol BS32 4TS
12 June – Leeds
The Studio, Whitehall Road, Riverside West, Leeds LS1 4AW
13 June – Glasgow
The studio, 67 Hope Street, Glasgow, G2 6AE